What Makes a Nonprofit Tagline Actually Work?

September 25, 2010
Mission Minded Featured Image

Share This Insight

Stay Connected to Bold Thinking

This field is for validation purposes and should be left unchanged.
Name*
By subscribing you agree to with our Privacy Policy and consent to receive updates.

Looking for some tagline inspiration? Here’s a list of nonprofit taglines that inspire us and that we hope inspire you, too. Is your organization’s tagline doing a good job of inspiring people to support you?

A good tagline, that short word or phrase paired with your organization’s name and logo, should help clarify the value of your mission and hook people emotionally. Does your tagline do that?

  • Because the earth needs a good lawyer, Earth Justice
  • Everyone should have a chance at college, 10,000 Degrees
  • Only you can prevent forest fires, USDA Forest Service and National Association of State Foresters
  • Open your heart to an animal in need, Smiley Dog Rescue
  • Achieve, Skyline College
  • Deliver on the promise of a quality education, National Equity Project
  • Do something good for pets, Pets Unlimited
  • In service to great ideas, Community Initiatives
  • A mind is a terrible thing to waste, United Negro College Fund

If you’re drafting your organization’s tagline, take a look at some techniques to help you craft the perfect tagline.

Related Insights

Video producer filming students outside a school for an admissions marketing video

What the Research Says About School Marketing Videos (And What Most Schools Get Wrong)

Article

Make Your Milestone Matter: Turning an Anniversary Into a Turning Point

Webinar

Your Next Great Fundraising Campaign Starts With A Compelling Case

Webinar

What Does Your School Feel Like to a Family Seeing It for the First Time?

Webinar