Don’t Let “-ing” Kill Your Nonprofit’s Tagline
Gerunds drain the life out of taglines. Swapping them for active verbs is one of the fastest ways to make your nonprofit’s core message more direct — and more compelling.
How to Answer “What should your annual report accomplish?”
An annual report isn’t just a compliance document. Here’s how to prioritize what yours needs to achieve — from attracting new donors to reassuring the ones you already have.