Mission Minded’s work on behalf of Denver Art Museum won a Colorado American Marketing Association PEAK award in the integrated marketing campaign category last night.
The award recognized the strategic positioning and creative execution of the Marvelous Mud campaign which appeared throughout Denver during the Summer of 2012.
Mavelous Mud Billboard for Denver Art Museum Designed by Mission Minded
Of particular note is that the campaign was extremely successful in driving visitors to a “blockbuster” event made up almost entirely of the museum’s existing collection. The museum-wide exhibition led visitors to explore ceramic arts throughout human history and from around the world, including antiquities as well as contemporary arts.