Melinda Gates on Coca-Cola and Global Health: Why Marketing is Critical
Posted by Zach Hochstadt on October 22nd, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Communications Tags: coca-cola, melinda gates, nonprofit marketing, social marketing, strategic marketing, TED
Melinda Gate’s TEDx talk last month points to the critical link between strategic marketing and the success of nonprofit efforts. As she said, it’s not enough to expect people to take action simply because we want them to. We must speak to deep aspirations and desires.
Watch the video and let us know what you think…
Zach Hochstadt is a Mission Minded Founding Partner and runs Mission Minded’s Denver office, leading the company’s creative teams in the areas of message development, writing, graphic design, and web design and development.
See all posts by Zach Hochstadt
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Very good points made my Melinda. I like what you pulled out, “it’s not enough to expect people to take action simply because we want them to. We must speak to deep aspirations and desires.” If we are unsuccessful in moving others to understanding about the why of doing something we will most likely be successful in persuading them to join in our cause.