Posted by Sarah Moore on August 10th, 2022
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging
You’ve written a great job description. You’ve been transparent about compensation. You’ve got your hiring panel assembled. You’re ready to go!
Not so fast. Have you thought about your organization’s brand?
When you intentionally infuse your hiring process with your organization’s brand, you not only attract candidates excited about your culture, you’re well on your way to successfully onboarding them. An authentic hiring experience that aligns with who you say you are helps potential employees understand your organization better, so they can be effective ambassadors from day one.
From the first time they read your job posting to the day they arrive, the ideal employee should “feel” the brand long before they begin to collect a paycheck.
Our growth at Mission Minded over the past 18 months means we have added many wonderful new colleagues to our mix. It also means we’ve needed to be razor sharp in communicating our brand throughout the process. It takes forethought and discipline. But when your brand strategy is clear, it becomes easy to align your hiring practices with it.
Here are four ways to ensure your hiring is on-brand and puts forth the best of your organization:
One of our newest employees shared that he already felt a part of Mission Minded by the time he joined us. Using your brand as a guide, you can be confident that a candidate understands the spirit of the organization they are joining and allows them to immediately begin to contribute to the success of your organization’s mission.
Sarah R. Moore, our Director of Brand Strategy, joined Mission Minded from a career that has spanned both the private and nonprofit sector.
See all posts by Sarah Moore