Posted by Jennie Winton on November 8th, 2010
Posted in Blog, Nonprofit Communications, Nonprofit Design, Storytelling Tags: communications, george draper, marketing, nonprofit, photography, photos, plan
Guest Blogger George Draper shares thoughts on how nonprofit organizations can take and benefit from better photography.
Communicating the important work of your organization is essential. So why do so many nonprofits use boring photos that tell the wrong story — or no story at all?
Clear, well-crafted photographs capture the attention of your audience and bring life to your website, fundraising appeals, annual reports, and even grant proposals. Create photos that show who you are, what you do and why your work is vital. By supporting your message with pictures you create powerful, credible communication that connects your viewers emotionally to your mission and impact.
(Above, a math lesson is conveyed quickly and effectively. The photographer’s intent is to capture a natural, believable interaction.)
Creating effective, meaningful photographs is more than simply taking snap shots. Thought, skill and a critical eye are fundamental. Here are some considerations that may help you create photographs that better convey your story.
With your prepared shot list, plan of action, assigned photographer(s) and editing capabilities you are well on your way to creating powerful images to tell an irresistible story about your work and why the public should support it.
Contact George for photography and training services at georgedraperphotography.com.
Jennie Winton is a Founding Partner of Mission Minded, a 25-year marketing veteran sought for her expertise in branding nonprofit organizations, and a one-on-one leadership coach.
See all posts by Jennie Winton