Posted by Jennie Winton on December 7th, 2010
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Copywriting, Nonprofit Messaging, Nonprofit Taglines, Nonprofit Web Tags: brand, branding, communications, nonprofit
Changes were afoot when Bay Area Coalition of Equitable Schools turned to Mission Minded to help them re-brand, re-name, re-message, and re-design their look and communications.
No longer a coalition, BayCES had become a nonprofit consulting practice that coaches people to become the powerful leaders who make good on the promise that every child has the right to a quality education. They had also grown from serving just the San Francisco Bay Area to supporting schools and school districts across the U.S.
Mission Minded helped this high-impact organization create an entirely new way to position its value to the donors, legislators, and educators who help ensure the successful delivery on the mission.
BayCES became National Equity Project and unveiled a new, declarative tagline: Deliver on the Promise of a Quality Education.
Mission Minded redesigned the logo, visual identity and website to help the new brand take hold. Along with a new communications plan — to help organization leaders focus on communicating the right messages to the right audiences — this suite of services has positioned National Equity Project up for national growth that will improve the education and lives of countless children across the country.
Here’s what National Equity Project leaders learned during this re-branding process that you can learn, too:
National Equity Project learned a lot about themselves and their brand, and have begun to reap the rewards of the re-branding effort.
If your organization has undergone a re-branding process, please tell us what you learned!
Jennie Winton is a Founding Partner of Mission Minded, a 25-year marketing veteran sought for her expertise in branding nonprofit organizations, and a one-on-one leadership coach.
See all posts by Jennie Winton