Mission Minded Creative Director Demian Kato shares how you can make gutsier and savvier decisions about the creative concepts and ideas that will lead your organization to greater impact.
How to Inspire Action Through Creative
Category: Creative
The Power of Simple Language
“Plants are sneaky.” My 10th-grade biology teacher—who I think was secretly a branding expert—would repeat this single idea at the beginning of every class. “If there is nothing else you take away from this class, I want you to remember that one thing.” And the crazy thing is, I DO remember it—well over a decade
Are Your Messages Right for Right Now?
Times are changing—rapidly! Are your messages keeping up? The echoes of COVID-19 still linger, the ongoing nationwide reckoning with racism pushes forward, and American politics invite weekly whiplash. Not to mention the number of people changing jobs and cities, resulting in organizational changes whether you want them or not. No matter your organization’s mission, the
The 10 Stages of Changing Your Organization’s Name
Adopting a new name is hard work. It requires that you pursue the right strategy, AND it demands that you also prepare your staff, board, and stakeholders for the emotional stages that lie ahead. We all expect that it requires skills such as research, strategy, and creativity to launch a new name, but what many
Does Your Board Have to Approve Your Brand?
Branding — or rebranding — isn’t a quick nor simple process. If you’ve contributed to the deep thinking, investigation, articulation, or collaboration involved in creating an honestly reflective and unique reputation for your nonprofit or independent school, then you know; even when you enlist expert consultants, branding projects take time and energy and investment. And