How to Write a Compelling Case for Support: The 3-Part Formula Behind Multimillion-Dollar Campaigns
If donors read your appeals and feel moved but don't give, you're probably missing one of three critical elements. Here's the formula that works.
How to Make Sure Good Creative Doesn’t Get Killed by Groupthink
Avoid bland creative. These 4 steps help nonprofit leaders steer bold, strategic work without letting groupthink take over.
The Power of Simple Language
“Plants are sneaky.” My 10th-grade biology teacher—who I think was secretly a branding expert—would repeat this single idea at the beginning of every class. “If there is nothing else you…
Are Your Messages Right for Right Now?
Times are changing—rapidly! Are your messages keeping up? The echoes of COVID-19 still linger, the ongoing nationwide reckoning with racism pushes forward, and American politics invite weekly whiplash. Not to…