Are Your Messages Right for Right Now?

Times are changing—rapidly! Are your messages keeping up? The echoes of COVID-19 still linger, the ongoing nationwide reckoning with racism pushes forward, and American politics invite weekly whiplash. Not to mention the number of people changing jobs and cities, resulting in organizational changes whether you want them or not. No matter your organization’s mission, the

Does Your Board Have to Approve Your Brand?

Branding — or rebranding — isn’t a quick nor simple process. If you’ve contributed to the deep thinking, investigation, articulation, or collaboration involved in creating an honestly reflective and unique reputation for your nonprofit or independent school, then you know; even when you enlist expert consultants, branding projects take time and energy and investment. And