Mission Minded has rebranded! Here are some of the cultural and market forces that shaped it and how we predict they’ll impact foundational strategies for your organization.
Part 2: Strategic Reinvention in Action
Category: Brand Strategy
Mission Minded’s Brand Evolution Elevates Bold Ideas That Meet This Moment
Mission Minded’s brand is evolving because we know that boldness and intentionality will inspire your audiences to act. So we’re elevating audacious ideas in the nonprofit and education sectors that disrupt complacency and get results.
Trust Matters: Cultural & Market Forces Driving Strategic Reinvention
When organizations consider a major change, they are responding to internal and external challenges. Here are the current trends we’re seeing.
6 Challenges Your Nonprofit Can Expect in 2024
With global and financial turmoil, a national election, and the rise of artificial intelligence and other technologies, we anticipate 2024 will pose new challenges for your nonprofit. Here are six to expect, along with our recommendations for how to address them in the year ahead. 1. Your core values will be tested. In 2024, as
Hazards Ahead: How to Help Your School Succeed in 2024
At Mission Minded, we partner with independent schools of all kinds and sizes across the country to boldly elevate their reach and impact. And we’re seeing some trends. With our focus on strategic plans that set bold intentions for a school community + messaging, brand, admissions, and capital campaigns that inspire families, we see themes
Your Brand is the Key: Unlock Fundraising Success
If you’re falling short of your fundraising goals, it may be time to strengthen your organization’s brand. Many nonprofits and schools overlook their brand as a foundational piece in their fundraising. This oversight usually stems from the misconception that the brand is solely the purview of the marketing team. In reality, a strong brand elevates
The Power of Simple Language
“Plants are sneaky.” My 10th-grade biology teacher—who I think was secretly a branding expert—would repeat this single idea at the beginning of every class. “If there is nothing else you take away from this class, I want you to remember that one thing.” And the crazy thing is, I DO remember it—well over a decade
Be Honest About Competition—It Might Just Make You a Better Collaborator
People don’t like to talk about competition in the nonprofit world. For many, competition suggests a dog-eat-dog fight where one valuable nonprofit edges another out of the marketplace. It’s more comfortable to view good causes as working together to accomplish shared goals. But this mindset can make nonprofit leaders overlook their competition and miss out
Inclusivity is More than a Best Practice
In the nonprofit and education sectors, there is an increasing awareness and effort to produce communications that are inclusive and anti-racist. But what happens when, in an effort to be more inclusive, we alienate the very people we are trying to connect with? We’ve written on inclusivity best practices and here we want to share
Create Active Values to Inspire Action
Lukewarm, disengaged, uninspired. This is not how you want people to feel about your organization’s values. Many nonprofits, schools, and foundations use a set of single words to express their values. But while words like respect, transparency, and innovation may be ‘accurate,’ these singular words can lack individuality, impact, or definition. They can also unintentionally