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Posts by Sarah Moore

When the Going Gets Tough, the Tough Lean Into Their Values

Posted by on March 2nd, 2017
Posted in Blog, Nonprofit Branding, Nonprofit Communications

In a time when so many nonprofits feel threatened, many companies and nonprofit organizations are doing an excellent job of …

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Fall In Love with Your New Brand

Posted by on February 12th, 2016
Posted in Blog, Nonprofit Branding, Nonprofit Design

It’s been said that the best romances start as friendships: You know each other, you know the way the other …

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A Graceful Exit: How One Foundation Approached Sunsetting a Successful Initiative

Posted by on July 28th, 2015
Posted in Blog, Nonprofit Communications, Nonprofit Messaging

If you are a foundation planning to phase out an initiative, knowing how to leave grantees—and the larger community—feeling ignited …

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Why Should Funders Know About Your Brand?

Posted by on January 12th, 2015
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Fundraising, Nonprofit Messaging

Who needs to be educated about your brand? Your stakeholders? Of course. Your board members? Definitely. But what about your …

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Cold Feet About Renaming? 6 hard-won naming insights from other nonprofits that will warm you up.

Posted by on October 2nd, 2014
Posted in Blog, Nonprofit Naming

Not every nonprofit that refreshes its brand needs a name change. In fact, we typically counsel our clients to lean …

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Is Your Event On-Brand?

Posted by on November 15th, 2013
Posted in Blog, Nonprofit Fundraising, Nonprofit Messaging

This time of year, nonprofit organizations often celebrate their important work (and their coworkers) with parties or other special events. …

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