Posts by Jennie Winton
Posted by Jennie Winton on October 11th, 2016
Posted in Blog
I was recently invited to InspirED’s Sparkcast Podcast to chat about independent school branding, and the impact it can have on …
Posted by Jennie Winton on August 12th, 2016
Posted in Blog
You’ve come a long way since you first realized your organization needed a rebrand. At first, you thought strategically about …
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Posted by Jennie Winton on June 21st, 2016
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging
“Tell me about your organization.” This command often strikes fear and freeze in the minds of nonprofit staff and board. Not …
Posted by Jennie Winton on June 1st, 2016
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging, Storytelling
With your Belief Message and your Problem Messages developed, you’re well prepared to give an arresting introduction and explain why …
Posted by Jennie Winton on May 16th, 2016
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging
As part of our series on the Minute Message Model, we recently shared an easy way to write your organization’s …
Posted by Jennie Winton on April 26th, 2016
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging
Most of us know how frustrating it is to miss an opportunity to hook someone on our organization. If you’ve …