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Posts by Jennie Winton

InspirED Podcast: Independent School Branding Illuminated

Posted by on October 11th, 2016
Posted in Blog

I was recently invited to InspirED’s Sparkcast Podcast to chat about independent school branding, and the impact it can have on …

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Rebrand, Rename, Celebrate: 5 Tips For Your Launch

Posted by on August 12th, 2016
Posted in Blog

You’ve come a long way since you first realized your organization needed a rebrand. At first, you thought strategically about …

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Your Organization’s Story: The Details

Posted by on June 21st, 2016
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging

“Tell me about your organization.” This command often strikes fear and freeze in the minds of nonprofit staff and board. Not …

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Your Organization’s Story: What’s Your Impact?

Posted by on June 1st, 2016
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging, Storytelling

With your Belief Message and your Problem Messages developed, you’re well prepared to give an arresting introduction and explain why …

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Your Organization’s Story: What’s the Problem?

Posted by on May 16th, 2016
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging

As part of our series on the Minute Message Model, we recently shared an easy way to write your organization’s …

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Your Organization’s Story: What You Believe

Posted by on April 26th, 2016
Posted in Blog, Nonprofit Branding, Nonprofit Communications, Nonprofit Messaging

Most of us know how frustrating it is to miss an opportunity to hook someone on our organization. If you’ve …

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