Search results for “values”

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Is Your Tagline the Same as Your Brand Promise?

I recently had a debate with a nonprofit marketing guru on whether or not the brand promise for an organization ...

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What is a Brand?

Learn how your nonprofit can leverage its brand to differentiate from peers and competitors and drive support for your mission.

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3 Lessons You Can Learn from the Re-Branding of National Equity Project

Changes were afoot when Bay Area Coalition of Equitable Schools turned to Mission Minded to help them re-brand, re-name, re-message, ...

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AJWS+Apatow: Funny, But Is It Good?

So Judd Apatow is funny. There’s no question about that. But in this five minute short he created for American ...

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What Is a Brand?

“A brand is a result, not a tactic” – Lucas Conley While the process of “brand building“ can be complex, ...

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Inc. Magazine Highlights Mission Minded

In a discussion of “How to Build a Values-Driven Business” Mission Minded was cited as one of the best-known firms ...

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