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Crowd Branding: How to Gather The Crowd to Build Your Brand

So you’ve settled on what you want the brand of your organization to be. Now how do you get everyone ...

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The Best Email Solicitation I Ever Read

I wrote this post six years ago and it contains relevant information today.  Whether you send emails to ask for ...

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Together, We’re Stronger

Mission Minded recently helped refresh the brand of California Partnership to End Domestic Violence. Our work culminated in new key ...

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The Secret to Great Nonprofit Advertising

Find out the secrets of effective nonprofit ad writing and strategy as told by one of the best in the business.

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Your Brand is a Shortcut. Where Does it Lead?

Strong brands lead to desired interactions. They quickly attract the audiences who align with their values, appreciate what the brands ...

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Is Your Tagline the Same as Your Brand Promise?

I recently had a debate with a nonprofit marketing guru on whether or not the brand promise for an organization ...