The Brand Crisis Every Nonprofit Faces (And the 5 Things That Actually Help)
With government funding shrinking and donor fatigue rising, every nonprofit faces a brand crisis. Here are 5 practical strategies you…
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Appealing to Donors When Federal Funding is Threatened: Your 6 Point Checklist
With funding in question across our sector, waiting to see how things shake out before engaging your donors is a…
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Donor Personas Divide Us. Let’s Change That.
When fundraising shifts from “What do they do for us?” to “What can we do for you?”, you build bridges…
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Stop Playing it Safe–3 Ways to Make your Next Campaign Unapologetically Bold
Feeling stuck with the same old fundraising case? Learn three ways to make your next campaign unforgettable, urgent, and inspiring…
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2025 Trends: How Schools Can Meet The Moment
Schools play a fundamental role in communities around the world, especially in difficult times. We’re not going to pretend that…
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Out-Of-Office Emails That Are On-Brand
November 22, 2022
With Thanksgiving and Winter Break around the corner, your out-of-office email is one simple yet powerful touch-point you can take advantage of to communicate your organization’s brand and values. When…
How to Get People Excited About Your New Brand
September 12, 2022
For your brand to be successful, it must do more than just stand out — it needs to invite in. A strong brand strategy, fresh and relevant messaging, and a…
Flip Your Donor Pyramid on Its Side for Deeper Engagement
August 24, 2022
We’re not the first to opine the traditional fundraising pyramid is dead, but our reason might surprise you. Jargon alert! “Fundraising pyramid/ladder” is fundraising speak for a way to categorize,…
What’s So Special About You?
July 1, 2022
In my town, we have a coalition called Community Organizations Active in Disaster. It’s a group of nonprofit and government organizations that is incredibly helpful as we navigate earthquakes, wildfires…