With Thanksgiving and Winter Break around the corner, your out-of-office email is one simple yet powerful touch-point you can take advantage of to communicate your organization’s brand and values.
When we think about where or how we can activate our brand, we often first look towards our formal communications, digital platforms, and fundraising events. But your brand—your reputation—is the sum of all that you say and do, big and small. The small signals, like your out-of-office email, matter too as they could be someone’s first impression of your organization.
I have the privilege to work with a return client who mentioned, “I still remember your team’s out-of-office emails from our first engagement. Every OOO email I have written since has connected back to our values.”
Here are a few excellent out-of-office emails my colleagues have drafted:
Now it’s your turn. Is one of your values about celebrating individuality? Share how your time away will grow you as an individual. Is your brand positioning centered on your lasting community impact? Share how your time out will strengthen you to continue your organization’s great work. Also, consider your brand personality—if one of your personality traits is “joyful,” make sure your tone reflects that!
Thank you for your email! Mission Minded is closed for Thanksgiving. We are committed to Amplify the Good, and I am currently busy doing so as I gather with friends and family to reflect on all I am thankful for this past year. I look forward to connecting with you when I return on November 28th.
That last one is my next out-of-office email. What will yours be?