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From bold creative to game-changing campaigns, you'll find ideas and inspiration on the Mission Minded blog.


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3 Ways Your Next School Strategic Plan Can Break the Mold

3 Ways Your Next School Strategic Plan Can Break the Mold

In order for your independent school to remain sustainable, you must demonstrate relevance. Educational programs designed even a decade ago no longer hold the same significance as the world continues…

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If Brands Were People, Would You Want to Spend Time With Yours?

If Brands Were People, Would You Want to Spend Time With Yours?

Like people, your organization’s brand is only interesting if you focus on something besides yourself. Yet many nonprofit organizations we meet suffer from Boring Date Syndrome. You know the type.…

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Does Your Board Have to Approve Your Brand?

Does Your Board Have to Approve Your Brand?

Branding — or rebranding — isn’t a quick or simple process. If you’ve contributed to the deep thinking, investigation, articulation, or collaboration involved in creating an honestly reflective and unique…

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Why Your Foundation Needs a Brand

Why Your Foundation Needs a Brand

Let’s face it. Foundations don’t have the same reasons as other nonprofits do to build a strong brand. Foundations already have money. What does it matter what anyone thinks about…

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