Donor Personas Divide Us. Let’s Change That.
When fundraising shifts from “What do they do for us?” to “What can we do for you?”, you build bridges…
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Leave Your Legacy: Is Your Succession Plan Built to Last?
Executive level transitions can be complicated and challenging to navigate for a nonprofit organization or school. How can your plan…
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Plan to Win: Elevate Your Next Major Initiative Core Team’s Impact
Set up your team for a strategic planning, brand refresh, or capital campaign initiative for success while you choose who…
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How to Inspire Action Through Creative
Mission Minded Creative Director Demian Kato shares how you can make gutsier and savvier decisions about the creative concepts and…
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Mission Minded’s Brand Evolution Elevates Bold Ideas That Meet This Moment
Mission Minded’s brand is evolving because we know that boldness and intentionality will inspire your audiences to act. So we’re…
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If Brands Were People, Would You Want to Spend Time With Yours?
August 5, 2020
Like people, your organization’s brand is only interesting if you focus on something besides yourself. Yet many nonprofit organizations we meet suffer from Boring Date Syndrome. You know the type.…
Does Your Board Have to Approve Your Brand?
October 23, 2019
Branding — or rebranding — isn’t a quick or simple process. If you’ve contributed to the deep thinking, investigation, articulation, or collaboration involved in creating an honestly reflective and unique…
Why Your Foundation Needs a Brand
February 27, 2014
Let’s face it. Foundations don’t have the same reasons as other nonprofits do to build a strong brand. Foundations already have money. What does it matter what anyone thinks about…
Telling the Intermediary’s Story
January 26, 2011
If you have attended one of our Minute Message Model trainings, you know that we are big proponents of telling stories to engage people more deeply with your mission. But…