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Future Forward

We Don’t Waste—a trailblazing Colorado-based nonprofit—redirects food that would otherwise go to waste to feed people who need it. But despite their good work, global hunger and over-pollution are at an all-time high. They gradually realized the clarity of their founding purpose, which had grounded the organization in its early years, had shifted into something bolder and broader—but undefined.

Vision: Food goes to people, not landfills, and is accessible to all.

We partnered with We Don’t Waste to articulate an inspiring vision for their future, expanding their impact to ensure the health and sustainability of our communities and our planet.

The resulting five-year strategic plan articulates their core values and strategic priorities as a framework to guide the organization’s evolution: from a logistics operation to a community partner advocating for systemic change.

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