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Service: Brand Strategy & Messages
Part 2: Strategic Reinvention in Action
Mission Minded has rebranded! Here are some of the cultural and market forces that shaped it and how we predict they’ll impact foundational strategies for your organization.
Mission Minded’s Brand Evolution Elevates Bold Ideas That Meet This Moment
Mission Minded’s brand is evolving because we know that boldness and intentionality will inspire your audiences to act. So we’re elevating audacious ideas in the nonprofit and education sectors that disrupt complacency and get results.
Trust Matters: Cultural & Market Forces Driving Strategic Reinvention
When organizations consider a major change, they are responding to internal and external challenges. Here are the current trends we’re seeing.
When World Events Impact Your Brand
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JVS
Simple site architecture, inclusive easy-to-understand language, and a dynamic new visual identity and graphics guide users to embrace a new future for themselves.
Carolina Friends School
Being bold comes with risks. Striking design and engaging content might attract attention, but could it also open the school up to criticism?
Evident Change
To translate the brand from features-focused to benefits-driven position we partnered with their leaders to create a new name.
Flint Hill
Flint Hill’s new logo and visual identity system embody the school’s curious and innovative nature.
Chatham Hall
Our collaboration on visual identity and an admissions campaign provided Chatham Hall with new ways to clearly communicate their powerful outcomes to prospective families.