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Why Should Funders Know About Your Brand?

Who needs to be educated about your brand? Your stakeholders? Of course. Your board members? Definitely. But what about your ...

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Your Organization’s Story: What You Believe

Most of us know how frustrating it is to miss an opportunity to hook someone on our organization. If you’ve ...

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Is Emotion Missing from Your Capital Campaign?

Capital campaigns are launched to raise the money to fill a nonprofit organization’s need. Case statements are written to prove ...

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Fall In Love with Your New Brand

It’s been said that the best romances start as friendships: You know each other, you know the way the other ...

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Will Your Virtual Event Build or Break Your Brand?

How to ensure your virtual event is on-brand while engaging your audiences and achieving your goals.

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We just changed our tagline…and it wasn’t easy.

We had a great tagline, and it served us well for over a decade. And then our tagline stopped working. ...