When Children’s Museum of Denver launched its capital campaign, a clearly articulated brand and the Minute Message Model™ were at the center. Here’s what they did — and what every organization can take from it.
Foundations already have money — so why does brand matter? Because grantmaking is the consequence of leadership and vision, and the foundations with the clearest brand are the ones attracting the partners, grantees, and community trust that make their work possible.
Starting a brand project means finding the right partner first. This free RFP template gives your nonprofit a clear framework for attracting — and evaluating — the right firm.
Most organizations focus on how their brand looks and sounds — and miss the harder question: does your brand actually shape how your people act? Here’s why culture is where brand either lives or dies.
Your event is a direct expression of your organization’s brand — whether or not you treat it that way. Here’s how to make sure every element, from invitations to décor, reinforces the reputation you’re building.
Admissions season is when your school’s brand either earns families’ attention or loses it. Here’s how to build materials that go beyond facts and make the right first impression.
Al Ries and Jack Trout’s *Positioning* was published in 1981, but the core insight still holds for mission-driven organizations today: the battle for your audience’s attention is won or lost in their minds.
The best branding thinking applies directly to mission-driven work — you just have to know where to look. These are the books our team returns to when we want to sharpen our thinking.
A new logo or tagline isn’t a brand — and without internal buy-in, the best brand strategy stalls before it reaches your audiences. Here’s how to build the kind of organizational momentum that makes a brand actually work.
