Most organizations lead with what they do — programs, events, outcomes. The ones that break through lead with why their work matters. Here’s how to make that shift in every piece of communications you produce.
When your organization develops a new tagline, logo, or annual report, the next question is often about protecting it. Here’s a practical primer on copyright basics every nonprofit communicator should have.
Fundraisers often assume the combination of story and data is most persuasive. Research says otherwise — and the findings have real implications for how nonprofits frame their appeals.
Most organizations lead with programs and statistics when what audiences need is a reason to care. These seven guidelines help you build a story that earns attention and sustains it.
A tagline isn’t required — but a strong one helps audiences quickly understand why your work matters and feel something about it. Here’s how to know whether yours is earning its place.
Every organization has a brand — it’s just another word for reputation. Here are five ways to help the skeptic in your organization understand why a thoughtful branding process is worth the investment.
Most leaders sharpen their language for board presentations and donor asks. But the real test of your messaging is what comes out in the elevator, the hallway, and the casual Friday conversation.
Gerunds drain the life out of taglines. Swapping them for active verbs is one of the fastest ways to make your nonprofit’s core message more direct — and more compelling.
