After more than a decade, Mission Minded’s tagline stopped feeling like us. Here’s what it took to change it — and what the process taught us about the difference between a tagline that fits and one that merely works.
Events are a brand statement whether you plan them that way or not. Here are four ways to make sure your next nonprofit event reinforces your identity — not accidentally undermines it.
Season after season, mission-driven organizations face the same tension: stay true to your brand or bring something new. The answer isn’t a compromise — it’s a framework for doing both at once.
Most nonprofits share their brand strategy with staff and board — but not with funders. Here’s why that’s a missed opportunity, and what happens when you do it well.
The marketing and communications manager of Children’s Council of San Francisco reflects on a year-long branding engagement — what worked, what surprised her, and what other nonprofits should know going in.
A strong brand does one thing fast: it moves the right audiences toward the right action. If yours isn’t doing that, here’s how to diagnose what’s in the way.
We tell clients their brand is built in every interaction — and we nearly forgot that ourselves. Here’s what we learned when we caught ourselves mid-mistake.
Your audiences arrive at every interaction with expectations already formed — and when your brand doesn’t meet them, trust erodes before you’ve said a word. Here’s why managing expectations is one of the most underrated moves in nonprofit branding.
Board involvement in a rebrand is one of the most contested questions in nonprofit leadership — too little and the work lacks authority, too much and it stalls. Here’s how to get the balance right.
