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Ask Yourself These 5 Questions Before Rebranding Your School

Posted by on August 2nd, 2018
Posted in Blog, Independent Schools    Tags: ,

Wait a second! If you’re considering investing in a new brand strategy for your school, message development, or admissions materials refresh project for your school, ask yourself these 5 questions to see if you’re really ready.

Branding energizes your school, and provides you with clarity about how to express your unique value to your existing community and prospective families.

Creating the right brand strategy for your school can also be challenging, time-consuming, and a significant financial investment. Rebranding is not right for every school, and timing matters.

Through a series of 5 questions we’ve outlined what’s involved, and what it will take for your branding initiative to succeed.

Read on and share any other questions you think we should add to this list.


Jennie Winton is a Founding Partner of Mission Minded, a 25-year marketing veteran sought for her expertise in branding nonprofit organizations, and a one-on-one leadership coach.

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