The Insight
Bay Area Discovery Museum could do more to speak to the systemic educational inequity in their community. Families of color and families with low income are not afforded the same opportunities in early educational experiences as their white or more affluent counterparts. So together, we set a bold vision to address these inequities.
The Journey
In partnership with the board and staff we helped the museum articulate the world they imagine; one in which every child grows and thrives through joyful play. This bold and inclusive vision sets the tone for their strategic plan and integrated brand strategy by swinging the doors of the museum open to the entire Bay Area population, both literally and figuratively.
The Impact
The powerful 5-year strategic commitments we helped the museum set forth guide them to be an inspiring early childhood education partner for all Bay Area families—one that addresses the needs of young children, extends joyful play experiences into schools, and builds a child-centric community that nurtures future generations for the betterment of all. That’s a plan their community is ignited to help them achieve.
I love how your approach not only involves the board in creating the strategic plan, but in delivering on it. This was a great outcome, and everyone feels really inspired about our work’s increased impact on the children of our broader community.
Kelly McKinley, Chief Executive Officer at Bay Area Discovery Museum