Move Your Audiences to Action

You already have a brand. Do you know what it really is?

Understand and strengthen your unique brand so it becomes a beacon for mission-fit families, faculty, and staff. It’s more than your mission. Our work together will ensure there’s no mistaking what your school stands for and why that matters, setting you apart in a meaningful and authentic way.

• Powerful and unique brand positioning strategy based on research and competitive landscape insights
• Messaging that people understand, want to use, and fire up your entire community

Break out of the expected, operational strategic planning mold to emerge with an inspiring plan that fires up your entire community.

You’ll be more aligned and stronger than ever.

Inclusive, efficient and highly customized, our approach ensures your plan is actionable and ignites support for your mission from everyone who matters.

When your community is united by magnetic ideas, they’ll stop at nothing to help you activate your plan.

• Mission, vision, and values refinement
• Bold and visionary institutional commitments
• Practical strategic priorities
• Brand strategy integration to fully engage your school community

Your community must see your campaign as urgent, emotional, and rational.

Dry language that stops at explaining the need, and tired themes donors have heard before won’t motivate.

For donors learning for the first time the imperative to generously support your school your campaign has to educate and motivate.

Whether you’re leveraging a special fundraising opportunity or raising money for a capital, annual, endowment, or combined campaign, we’ll help you create a bold and inspired theme and communications tools that arrest, inform, and inspire your donors.

Our partners always reach their fundraising goal, and usually exceed it.

• Campaign communications strategy
• Campaign name and theme
• Campaign visual identity
• Case for support expressed via
  • Brochure
  • Video
  • Microsite or web landing pages
  • Donor presentation decks
  • Print and digital campaign collateral

Meaning that can’t be imparted through words alone. You need powerful creative that’s visually compelling and emotionally resonant.

Grab attention and inspire interest in your school.

• Bold videos that change minds
• Fire up your supporters with print and digital magazines, brochures, fundraising case for support materials, reports, signage and environmental graphics, and social media campaigns

For a special campaign or your entire school we’ll ensure your logo and visual story captures your unique essence and boldly stands out.

Beautiful alone isn’t enough. Your visual identity has to energize faculty, staff, students, parents, and alumni in an on-brand way that’s true to your mission, history, and who you are today.

• Complete visual identity refresh or redesign, including logo, color palette, typography, digital iconography, and other art direction
• Brand books to energize and empower your team to create on-brand communications

A good-looking website with your school colors is not enough. You need a site backed by strong strategy that brings your brand to life online so families experience your values before ever stepping on campus.

• Full website design and development based on user research to anchor your brand
• Expert partners with school website hosting platforms like Finalsite, Blackbaud and others
• Microsite design and development for special projects
• Ongoing training and maintenance so you can relax

Your faculty and staff are your school’s greatest resource. Unlock their potential—and yours. We’ll help you ask tough questions and gain fresh perspective on your work.

• 1:1 leadership coaching
• Team trainings and workshops
• Meeting facilitation

To be effective, your admissions campaign must both stand out and invite in.

Give students and their families a reason to actually get to know you – beyond what they may think they know –  with an on-brad admissions campaign that spotlights what you offer that they can’t find anywhere else.

• Launch an admissions campaign that leverages your values instead of your programs to increase inquiries
• Show how you’re different, why, and how that benefits students
• Develop the strategic and creative building blocks your team can use for all admissions touch-points