Move Your Audiences to Action

You already have a brand. So what needs to change?

Understand and strengthen your unique brand, where it is now and where it needs to go. 

Then develop the strategic signals to bring it to life for your faculty, staff, students, alumni, families, donors and partners. Our work together will ensure there’s no mistaking what you stand for, how you’re different, and why someone should choose your university or academic program over others.

• Powerful and unique brand positioning strategy based on research and competitive landscape insights that elevate your institution
• Messaging that people understand and are excited to use

To take your institution to your next version of greatness you’ll need to break out of the old operational strategic planning approach to emerge with an inspiring plan that fires up your entire community about what’s possible.

Inclusive, efficient, and highly customized, our approach ensures your plan is actionable and ignites support for your mission from everyone who matters.

When your community is united by magnetic ideas, they’ll stop at nothing to help you activate your plan and achieve extraordinary results.

• Mission, vision, values refinement
• Bold and visionary organizational commitments
• Practical strategic priorities
• Brand strategy integration to fully engage your community

Donors must see your campaign as urgent, emotional, and rational.

Dry language that stops at explaining the need, and tired themes donors have heard before won’t motivate.

Whether you’re leveraging a special fundraising opportunity or raising money for a capital, annual, endowment, or combined campaign, we’ll help you create a bold and inspired theme and communications tools that arrest, inform, and inspire your donors. Institution-wide, or for a department or center, our partners always reach their fundraising goal, and usually exceed it.

Campaign name and theme

• Campaign communications strategy
• Campaign name and theme
• Campaign visual identity
• Case for support expressed via
  • Brochure
  • Video
  • Microsite or website landing pages
  • Donor presentation decks
  • Print and digital campaign collateral

Meaning that can’t be imparted through words alone. You need powerful creative that’s visually compelling and emotionally resonant.

Grab attention and inspire interest in your work.

• Bold videos that change minds
• Fire up your supporters with print and digital magazines, brochures, fundraising case for support materials, reports, signage and environmental graphics, and social media campaigns

For a special campaign or your entire institution we’ll ensure your logo and visual story captures your unique essence and boldly stand out. Beautiful alone isn’t enough. Your visual identity has to energize your audiences in an on-brand way that’s true to you mission, history, and future.

• Complete visual identity refresh or development, including logo, color palette, typography, digital iconography, and other art direction
• Brand books to energize and empower your team to create on-brand communications

A good-looking website is not enough. You need a site backed by strong strategy that brings your brand to life online so visitors experience your unique value.

• Full website design and development based on user research to anchor your brand
• Microsite design and development for special projects
• Ongoing training and maintenance so you can relax

Your faculty and staff are your institution’s greatest resource. Unlock their potential—and yours. We’ll help you ask tough questions and gain fresh perspective on your work.

• 1:1 leadership coaching
• Team trainings and workshops
• Meeting facilitation

To be effective, your admissions campaign must both stand out and invite in. Give students a reason to get excited to learn more by showcasing what you offer that they can’t find anywhere else.

• Launch an admissions campaign that taps your values instead of your programs and increases inquiries 
• Show how you’re different and how that benefits them
• Develop the strategic and creative building blocks your team can use for all admissions touch-points