Broadcast Your Nonprofit Brand With Video
Video is one of the most effective ways to show what makes your nonprofit distinct — but only when brand strategy drives every decision. Here’s how to make video work for your brand, not just your feed.
How Nonprofits Can Use Social Media Stories Effectively
Social media Stories are short-lived by design — but when used well, they cut through the noise in ways traditional posts don’t. Here’s what nonprofits need to know to make them work.
Will Paid Search Pay Off for Your Nonprofit?
The Google Ad Grant gives nonprofits up to $10,000 a month in free paid search — but only organizations that understand how to use the data will see results. Here’s what you need to know before you start.
Why Your School Looks Out of Date (and What to Do About It)
Outdated photography is one of the fastest ways for an independent school to lose ground with prospective families — and one of the most fixable. Here’s what to look for and how to make the case for a professional shoot.
What Your Nonprofit Annual Report Is Missing
Most annual reports follow the same formula — and most are missing the same critical element. Here’s what nonprofits need to add to make their report do more than document the year.
The Nonprofit Marketing Budget Mistake Most Organizations Make
Hiring a marketing director without a marketing budget isn’t a strategy — it’s a setup for failure. Here’s what nonprofit leaders need to understand before the first hire is made.
Marketing Your Independent School: 10 Tips to Strengthen Your Reputation
Independent schools compete for students who are the right values fit — not just the right academic fit. These ten marketing tips help you build a reputation that attracts the families you’re looking for.
Your Nonprofit Annual Report is a Fundraising Tool
Most nonprofits treat the annual report as a compliance document. This guide shows how to turn it into a fundraising asset that captivates donors and builds the case for continued support.
10 Nonprofit Communications Mistakes (and How to Fix Them)
This guide identifies the ten communications mistakes most likely to cost nonprofits credibility and support — and gives you a clear path to fixing each one.