Random posts won’t move the needle. A school social media campaign needs clear goals, the right audiences, and a real timeline — here are eight steps to build one that actually hits your enrollment or fundraising targets.
When Crystal Springs Uplands School opened a second campus, the risk was fragmentation — two locations, two stories, one confused audience. Here’s how a single brand video held it all together.
The best nonprofit videos don’t just capture emotion — they build your brand. See how three essential elements work together, with a real brand-launch video as the example.
For small nonprofit and school communications teams, the hardest part of social media isn’t the content — it’s knowing where to focus. These three steps help you stop spreading thin and start seeing results.
Marketing an independent school means understanding who you’re trying to reach — and giving them a clear reason to choose you. These 10 tips help you sharpen your strategy and communicate your school’s value with confidence.
There’s no single right answer on annual report format — it depends on how your donors actually engage with you. Here’s a clear look at the tradeoffs between digital delivery, print, and skipping the report altogether.
Ending a successful initiative without deflating your grantees takes more than good intentions. Here’s how Blue Shield of California Foundation closed the Strong Field Project in a way that left partners energized and the work continuing.
If you have a sinking feeling your newsletter could be doing more, it probably can. These seven techniques will make your writing the kind people actually open — and apply just as well to annual reports and fundraising materials.
The most effective marketing isn’t always the most expensive. A detour through Iowa’s cornfields surfaced a campaign that outperforms plenty of agency-derived strategies — and the lesson applies directly to nonprofits.
