How One Video United a Multi-Campus Independent School
When Crystal Springs Uplands School opened a second campus, the risk was fragmentation — two locations, two stories, one confused audience. Here’s how a single brand video held it all together.
3 Things Your Next Nonprofit Video Has to Do
The best nonprofit videos don’t just capture emotion — they build your brand. See how three essential elements work together, with a real brand-launch video as the example.
3 Steps to a Smarter Nonprofit Social Media Campaign
For small nonprofit and school communications teams, the hardest part of social media isn’t the content — it’s knowing where to focus. These three steps help you stop spreading thin and start seeing results.
10 Tips for Marketing Your Independent School
Marketing an independent school means understanding who you’re trying to reach — and giving them a clear reason to choose you. These 10 tips help you sharpen your strategy and communicate your school’s value with confidence.
Your Annual Report: Digital Delivery, Print, or Neither?
There’s no single right answer on annual report format — it depends on how your donors actually engage with you. Here’s a clear look at the tradeoffs between digital delivery, print, and skipping the report altogether.
A Graceful Exit: How One Foundation Sunset a Successful Initiative
Ending a successful initiative without deflating your grantees takes more than good intentions. Here’s how Blue Shield of California Foundation closed the Strong Field Project in a way that left partners energized and the work continuing.
Is Your Nonprofit E-Newsletter a Must-Read or a Yawn?
If you have a sinking feeling your newsletter could be doing more, it probably can. These seven techniques will make your writing the kind people actually open — and apply just as well to annual reports and fundraising materials.
Simple, Cost-Effective Nonprofit Marketing — Lessons From an Unlikely Place
The most effective marketing isn’t always the most expensive. A detour through Iowa’s cornfields surfaced a campaign that outperforms plenty of agency-derived strategies — and the lesson applies directly to nonprofits.
7 Tips for Finding Your Best Nonprofit Communications Consultant
The wrong communications consultant costs you more than money — it costs time, trust, and momentum. These seven criteria help you find the right match before you sign anything.