The Nonprofit Marketing Budget Mistake Most Organizations Make
Hiring a marketing director without a marketing budget isn’t a strategy — it’s a setup for failure. Here’s what nonprofit leaders need to understand before the first hire is made.
Marketing Your Independent School: 10 Tips to Strengthen Your Reputation
Independent schools compete for students who are the right values fit — not just the right academic fit. These ten marketing tips help you build a reputation that attracts the families you’re looking for.
Your Nonprofit Annual Report is a Fundraising Tool
Most nonprofits treat the annual report as a compliance document. This guide shows how to turn it into a fundraising asset that captivates donors and builds the case for continued support.
10 Nonprofit Communications Mistakes (and How to Fix Them)
This guide identifies the ten communications mistakes most likely to cost nonprofits credibility and support — and gives you a clear path to fixing each one.
Get Schooled in Social Media
Random posts won’t move the needle. A school social media campaign needs clear goals, the right audiences, and a real timeline — here are eight steps to build one that actually hits your enrollment or fundraising targets.
How One Video United a Multi-Campus Independent School
When Crystal Springs Uplands School opened a second campus, the risk was fragmentation — two locations, two stories, one confused audience. Here’s how a single brand video held it all together.
3 Things Your Next Nonprofit Video Has to Do
The best nonprofit videos don’t just capture emotion — they build your brand. See how three essential elements work together, with a real brand-launch video as the example.
3 Steps to a Smarter Nonprofit Social Media Campaign
For small nonprofit and school communications teams, the hardest part of social media isn’t the content — it’s knowing where to focus. These three steps help you stop spreading thin and start seeing results.
10 Tips for Marketing Your Independent School
Marketing an independent school means understanding who you’re trying to reach — and giving them a clear reason to choose you. These 10 tips help you sharpen your strategy and communicate your school’s value with confidence.