Why Your Nonprofit Isn’t Spending Enough on Communications
Most nonprofits allocate less than 5% of budget to communications — even as they acknowledge it’s essential to achieving their goals. Here’s why that gap costs you, and what to do about it.
The Secrets of Effective Nonprofit Advertising
Brilliant copywriter Jono Polansky wrote the definitive guide to public interest advertising decades ago. The principles still hold — here’s what every nonprofit communicator needs to know before placing an ad.
Do Your Nonprofit Photos Tell the Right Story?
Boring photography doesn’t just waste space — it actively undermines your message. Here’s what strong nonprofit photography does differently, and why it matters for fundraising, credibility, and connection.
What Melinda Gates and Coca-Cola Can Teach Nonprofits About Marketing
Melinda Gates argued that nonprofits should market like Coca-Cola — with the same discipline, reach, and strategic clarity. Here’s why that argument still holds.
The Secret to Great Pole Banners: A Case Study With San Francisco Opera
Designing a successful street pole banner is like writing a haiku — say too much and you’ve said nothing. Here’s how Mission Minded approached outdoor advertising for San Francisco Opera’s season launch.
6 Things You Can Do Today to Improve Your Nonprofit Communications
No budget overhaul required. These six changes — from how you state the problem to how you talk about impact — are things any nonprofit communicator can act on now.
A Blueprint for Effective Nonprofit Email Campaigns
A great email campaign isn’t built on frequency — it’s built on narrative, relevance, and a clear ask. Here’s the framework that moves people from passive readers to active supporters.
Creating Effective Nonprofit Annual Reports
An annual report is more than a compliance document — it’s one of your strongest tools for building donor trust and demonstrating impact. This guide covers audience, storytelling, design, and format.
How to Answer “What should your annual report accomplish?”
An annual report isn’t just a compliance document. Here’s how to prioritize what yours needs to achieve — from attracting new donors to reassuring the ones you already have.