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Tell a Story With Numbers: The Power of Infographics for Nonprofits

Numbers alone don’t move people — but numbers inside a story do. Here’s how infographics help nonprofits make their impact tangible without overwhelming audiences with data.

Written by Mission Minded on July 16, 2013

What’s the Best Way to Use Your Key Messages in Video?

Video doesn’t require high production to be effective — it requires deliberate messaging. Here’s how the Minute Message Model™ gives your organization a clear, repeatable structure for what to say on camera.

Written by Mission Minded on June 24, 2013

Dandelion seed head with seeds blowing away, orange tint

How to Bring Your Nonprofit Brand to Life on Social Media

Consistency across channels is what turns social media from noise into a brand-building asset. Here’s how to keep your nonprofit’s voice and message coherent no matter where your audiences find you.

Written by Mission Minded on June 17, 2013

6 Steps to Making the Most of Your Nonprofit Annual Report

A well-crafted annual report can fundraise, sustain audience interest, and reaffirm your mission’s value — but only if you approach it strategically from the start.

Written by Mission Minded on April 29, 2013

Are Your Nonprofit Photos Doing Enough?

Stock smiles and gala snapshots don’t move people. Here’s how to choose and use photography that makes your nonprofit’s case — not just fills the space.

Written by Mission Minded on November 26, 2012

Letters to the Editor: The Nonprofit Message You Control

Op-eds get the attention, but letters to the editor are faster to place and more likely to run. Here’s why they remain one of the most underused tools in nonprofit communications — and how to use them well.

Written by Mission Minded on September 15, 2011

The Secret to Successful Op-Ed Writing for Nonprofits

Op-eds put your mission in front of opinion leaders, funders, and policymakers — the people whose attention most nonprofits need and rarely get. Here’s how to write one that lands.

Written by Mission Minded on August 25, 2011

Why Marketing Should Matter to Your Nonprofit Program Staff

Program people often see marketing as someone else’s job. Here’s why that instinct costs nonprofits support — and how to build a culture where communications is everyone’s work.

Written by Mission Minded on June 29, 2011

Why Your Nonprofit Isn’t Spending Enough on Communications

Most nonprofits allocate less than 5% of budget to communications — even as they acknowledge it’s essential to achieving their goals. Here’s why that gap costs you, and what to do about it.

Written by Mission Minded on June 2, 2011

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