The Power of Simple Language
“Plants are sneaky.” My 10th-grade biology teacher—who I think was secretly a branding expert—would repeat this single idea at the beginning of every class. “If there is nothing else you…
Engage Your Next Donor Generation: A Meaningful Connection Strategy
No matter what your organization’s mission is—community health, post-secondary access, art expansion, food distribution, whole child education, etc.—there is a shared challenge you and other organizations must solve: How to…
Create Active Values to Inspire Action
Lukewarm, disengaged, uninspired. This is not how you want people to feel about your organization’s values. Many nonprofits, schools, and foundations use a set of single words to express their…
