If your organization has made the serious and authentic commitment to Diversity, Equity, and Inclusion, it’s time to make sure your communications reflect your mission, vision, and values—and your understanding…
Brand is just another word for reputation and every organization has one by default, whether or not you manage it well or how your logo looks. Your brand lives in…
If the pandemic has taught us anything (and surely it has illuminated a lot), it’s to take stock of what’s really important. To strip away the excess and lean into…
Adopting a new name is hard work. It requires that you pursue the right strategy, AND it demands that you also prepare your staff, board, and stakeholders for the emotional…