Brand Strategy

Explore our resources on how to create a bold nonprofit brand strategy that drives mission impact and donor engagement.
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How to Get People Excited About Your New Brand

How to Get People Excited About Your New Brand

For your brand to be successful, it must do more than just stand out — it needs to invite in. A strong brand strategy, fresh and relevant messaging, and a…

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What’s So Special About You?

What’s So Special About You?

In my town, we have a coalition called Community Organizations Active in Disaster. It’s a group of nonprofit and government organizations that is incredibly helpful as we navigate earthquakes, wildfires…

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7 Questions To Make Your Messaging More Inclusive

7 Questions To Make Your Messaging More Inclusive

If your organization has made the serious and authentic commitment to Diversity, Equity, and Inclusion, it’s time to make sure your communications reflect your mission, vision, and values—and your understanding…

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Three Nonprofit Brands That Stand Out and What You Can Learn from Each

Three Nonprofit Brands That Stand Out and What You Can Learn from Each

Brand is just another word for reputation and every organization has one by default, whether or not you manage it well or how your logo looks. Your brand lives in…

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