We strongly believe that great branding takes time—both time to clarify and develop a clear +MORE
Training, Workshops & Presentations
Sign up today to learn how to improve your nonprofit’s communications. Interested in one of these sessions and don’t see it on our calendar? Drop us a note at email@example.com, and let us know which workshop you’d like to see in your neighborhood.
The Minute Message Model
So—what does your nonprofit do? Tell us in under a minute.
Many nonprofits “do” so many great things that their messaging suffers as a result—there’s just so much to say, it seems impossible to keep it short and sweet.
If you share this frustrating experience, start with one simple idea: focus on benefits, not features.
Our Minute Message Model offers a framework to guide nonprofit leaders in creating the clear, compelling messages that move their audiences to action.
We believe you’re better equipped with real stories—not cold statistics. Which would you rather hear? With your Minute Messages in hand, you’ll be able to make a powerful connection with new supporters, and remind current ones why you’re important to them.
Mission Minded’s tailored training session combines our decades of experience in nonprofit marketing with case studies and hands-on exercises. It’s not magic—you just need a framework that puts the important stuff first, before filling in the details. And we can help with that.
"The Minute Message Model session was great," says Joe Swimmer, Director of Development and Communications at California Bar Foundation. "In just a few minutes, you brought me back to the training drilled into me in the for-profit world: sell the value. Easy to lose focus with so many quality features to sell!"
Brand is more than your logo or name. A lot more. It’s what differentiates your organization from the countless others the public can choose to support, instead of supporting yours.
For nonprofits, strong brands are authentic and aspirational. Does your nonprofit’s brand speak to who you really are, and who you want to be?
When it’s done right, branding helps nonprofit leaders like you solidify relationships with current supporters, attract new ones, and align your internal team around a clear idea of what you stand for. We’ve been helping nonprofit organizations articulate and live up to their truest brands for the past decade, and we can help you uncover yours.
Mission Minded created the BrandEquation workshop to help you take that first critical step in communicating effectively about your work: creating and claiming your brand.
Finally, your brand is clearly defined and articulated! Now what?
With Mission Minded’s BrandActivation, we’ll walk you through how to make the brand “active” at every touch point, starting with your colleagues and key stakeholders, and extending out from there.
Great brands know that the more consistently they reinforce their reputation, the more likely supporters will remain loyal. By the end of this session, you’ll know what you need to do to absorb the brand throughout the organization.
Mission Minded will lead you through an evaluation to help you determine the changes you can make to the way you look, the way you sound and the way your organization acts so that you’ll be sure everything is in alignment with your new brand.
During this two hour session, we will work with you to determine the steps your organization must take to effectively communicate your new brand internally, and externally to your most important stakeholders.
Building on the work that we do together, you will complete our BrandActivation Plan outline so that you and your colleagues have a clear plan for all the actions you’ll put into place in support of your new brand.
Taglines That Tell
Taglines send an intentional, prominent message to your target audiences. Your name identifies who you are—your tagline articulates what you’re all about.
Done right, a tagline will immediately clarify your position and value to the public. There are dozens, hundreds, perhaps even thousands of nonprofits that are doing work similar to yours; without having the chance to launch your organization’s elevator pitch, how will you differentiate yourself?
In our experience, all the research in the world won’t reveal what taglines will “feel right” to organizational leaders. Mission Minded developed the Taglines That Tell session, a workshop that utilizes case studies, poetry writing, individual brainstorming, competition, and group collaboration as a means to finding your nonprofit’s best tagline.
The Minute Message Model
Presented by Zach Hochstadt
Presentation at OPERA America's Annual Conference 2014
Presented by Jennie Winton