Bold Branding & Strategy Services for Mission-Driven Organizations

Brand Strategy for Independent Schools

Every independent school has a brand but is yours different and compelling enough? We help you define and articulate what makes your school exceptional, ensuring your values shine through in every interaction. With insights drawn from research and your competitive landscape, we’ll craft a distinctive positioning strategy and messaging platform that draws in mission-aligned families, faculty, and staff — so they join you and stay for all the right reasons.

• Brand positioning rooted in research and authentic school culture
• Messaging framework to unite internal teams and attract external audiences
• Tools to help everyone from admissions to alumni speak with one voice
• Campaigns to attract families, and later, donors

Strategic Planning Services for Independent Schools

Your strategic plan should be much more than a checklist. We create future-forward strategic plans that are visionary, operationally sound, and deeply aligned with the aspirations of your school community. Our unique approach moves your plan from expected to elevated, to inspire broad-based support and ease day-to-day decision-making.

• Refinement of your vision, mission, and values to align your team with purpose
• Bold, institutional commitments (not goals!) to shape your long-term future
• Practical strategic priorities grounded in your realities
• Integrating your brand for greater impact
  Chart your school’s future with clarity and purpose.

Download the Strategic Planning Guide for Independent Schools

Fundraising & Campaign Strategy for Independent Schools

Your campaign must capture hearts and minds to succeed. We help schools like yours create emotionally resonant and strategically sound fundraising communications that galvanize donors to act. From capital to endowment and annual campaigns, our creative themes and materials motivate your community to give with joy and generosity.

• Campaign communications strategy aligned with your brand
• Naming, theme, creative direction, and visual identity
• Key messages and talking points
• Print and digital case for support materials including brochures, microsites, and videos
• Donor-facing decks and collateral to support major gift conversations

See how we helped schools like yours exceed their campaign goals!

Creative Strategy for Independent Schools

You need more than beautiful design. You need strategic creative that speaks directly to the hearts of your community. Our creative work is rooted in your mission and brand strategy and designed to move people to act, give, inquire and enroll.

• Admissions campaigns that set you apart and bring your unique values to life
• Visual and verbal tools that light up the circuits of your brand
• Content strategy that guides touch points, from admissions to advancement

Visual Identity Design for Independent Schools

A strong visual identity system ensures every communication reflects your school’s spirit, values, and aspirations. Whether you’re refreshing your look or developing a new visual brand identity from the ground up, we deliver a system that’s memorable, mission-aligned, and ready for real-world use.

• Logo, color, type, and iconography systems built for flexibility
• Design systems that work across digital and print environments
• Brand guidelines to ensure consistency and empower your team

Is your school ready for a re-brand? Download Our Free Guide: How to Know You’re Ready for a Branding Project

Website Services for Independent Schools

Your website is your school’s digital front door. We design and develop WordPress and platform-based websites that reflect your brand and meet the expectations of modern families. Every site is grounded in research, built for engagement, and designed to showcase your school’s unique value from the very first click.

• Full-service design and development, including UX and content strategy
• Partnerships with Finalsite, Blackbaud, and other school platforms
• Microsites for capital campaigns, admissions pushes, or special initiatives
• Training and support so your team stays in control

Leadership Coaching & Capacity Building for Independent Schools

Great schools grow great leaders. Our coaching and workshops help school heads, leadership teams, and faculty reflect, realign, and re-energize their work.

Whether you’re a seasoned leader or a new in your role, our executive coaching services are tailored to the unique challenges of independent schools. As your coach, we’ll help you develop the clarity, communication skills, and strategic mindset to lead with confidence and authenticity.

Trainings and workshops strengthen your organization with new insights and tools in strategic planning, donor communications, and storytelling.

Our Leadership Coaching & Capacity-Building Includes:

• School leadership coaching for individuals and teams
• Team culture-building
• Guidance from a positive leadership coach who understands independent school dynamics
• Goal-setting and achievement strategies for leaders
• Online and in-person team trainings

Whether you’re searching for a leadership coach or a mission-aligned coaching program, or ready to learn something new to advance your school, we’ll help you lead with purpose and power.

Explore our latest workshops and webinars or Download our Leadership Coaching Guide to learn if coaching is right for you.

Admissions Campaign Services for Independent Schools

Boost enrollment with a values-driven admissions campaign that inspires action.
Today’s families need more than program lists—they want a clear sense of your school’s heart and soul. A compelling admissions campaign invites them in and shows them why your school is the right fit for their child.

We help you craft a school admissions strategy rooted in what makes your institution distinct. Whether you’re navigating a misunderstood brand in a competitive landscape, or seeking to grow enrollment for any reason, we’ll ensure your campaign communicates how your school is the best for mission-aligned families.

What you get with our admissions campaign services:

• A standout independent school admissions strategy that increases inquiries and enrollment by leveraging your unique values, not just offerings
• Messaging and visuals that clearly express your unique student experience and educational philosophy
• A full suite of enrollment marketing materials like digital, print, video, and web to support your student recruitment strategy across all channels
• Strategic guidance and creative tools your team can use to enhance every admissions communications touchpoint

Let’s make sure prospective families don’t just notice you—they start to see themselves as a part of your community from the first touch point. See how schools like yours exceeded their campaign goals.