When a coalition, association or any membership organization has a clear brand, the brand of every member is also made …

You know your organization’s name isn’t doing you justice. Maybe it’s too long, too literal, or too abstract. And you’re …

As part of our series on the Minute Message Model, we recently shared an easy way to write your organization’s …

Most of us know how frustrating it is to miss an opportunity to hook someone on our organization. If you’ve …

We can’t reiterate this enough–injecting emotion into your next capital campaign is essential to its success. Emotion, after all, is a …

Capital campaigns are launched to raise the money to fill a nonprofit organization’s need. Case statements are written to prove …