We co-created a bold new name, indeed a new word – California ChangeLawyers – breaking new ground and positioning them as social justice leaders.
Service: Creative
Villa Duchesne
Through an authentic and unapologetic brand strategy that embraces the core values of Sacred Heart teachings, a name change that unifies their divisions, and a joyful new visual identity brought to life in an inviting admissions campaign and website.
Severn School
Collaborating with Mission Minded, Severn School embarked on a transformative journey to amplify its impact and redefine leadership paradigms.
Marin Country Day School
MCDS embarked on a transformative journey outlined in its strategic plan. This journey involved removing barriers that hindered students from engaging as change agents and instilling in them the values of environmental stewardship, global citizenship, self-advocacy, and social justice.
San Francisco Foundation
Through targeted key messages focusing on what values donors of all types share with an energizing design, Mission Minded partnered with San Francisco Foundation to develop a bold campaign theme that draws on a history of activism in the Bay Area.
Rhodes Trust
Mission Minded was selected because of our ability to facilitate honest conversations about diversity, equity, inclusion, and justice.
Stanford Humanities Center
“Think of It This Way” challenges us to consider diverse perspectives for understanding our world. The campaign’s visual elements, like overlapping geometric shapes, symbolize the synthesis of ideas and viewpoints.
University of British Columbia
Though their donor types are quite varied, we helped the Faculty develop on-strategy campaign materials including a website, case for support brochure, and moving video, to impress upon their donors the urgency of the matter.
Bay Area Discovery Museum
In partnership with the board and staff we helped the museum articulate the world they imagine; one in which every child grows and thrives through joyful play.
Raise the Future
By focusing on their “why”, and keeping their mission and vision at the forefront of these discussions, we guided them to realize that this wasn’t about incremental steps forward, it was time for a transformative leap.