Let’s face it. Foundations don’t have the same reasons as other nonprofits do to build a strong brand. Foundations already have money. What does it matter what anyone thinks about them? Plenty, it turns out. Recently, one of our clients, who serves as the head of a family foundation, said to me, “Grantmaking is the
Service: Brand Strategy & Messages
Telling the Intermediary’s Story
If you have attended one of our Minute Message Model trainings, you know that we are big proponents of telling stories to engage people more deeply with your mission. But what do you do if your organization doesn’t provide direct services? Is there still a story to tell? Many organizations in the nonprofit world are