The Power of Simple Language
“Plants are sneaky.” My 10th-grade biology teacher—who I think was secretly a branding expert—would repeat this single idea at the beginning of every class. “If there is nothing else you…
Be Honest About Competition—It Might Just Make You a Better Collaborator
People don’t like to talk about competition in the nonprofit world. For many, competition suggests a dog-eat-dog fight where one valuable nonprofit edges another out of the marketplace. It’s more…
Inclusivity is More than a Best Practice
In the nonprofit and education sectors, there is an increasing awareness and effort to produce communications that are inclusive and anti-racist. But what happens when, in an effort to be…
Create Active Values to Inspire Action
Lukewarm, disengaged, uninspired. This is not how you want people to feel about your organization’s values. Many nonprofits, schools, and foundations use a set of single words to express their…