Once you know your brand and your audience, your website copy and imagery need to do the work. Part 2 covers how to style your content so it actually tells your story.

Facts, figures, and program descriptions are not a story — and most nonprofit websites confuse the two. Part one of this series explores how to structure your site around narrative, not information.

Your website raises money, recruits volunteers, and builds momentum for your mission — which makes it everyone’s job. These nine rules will help you lead or influence your next website redesign with confidence.

Most nonprofit websites are written for the organization, not the visitor. The 2-Second Test is a fast diagnostic for whether your site is earning attention — or losing it before anyone reads a word.