How Intermediary Nonprofits Can Tell Their Story
If your organization doesn’t deliver direct services, storytelling feels harder — but it isn’t impossible. Here’s how intermediary nonprofits find and tell the story that connects donors to impact.
How to Tell the Environmental Story
Facts and figures about the Earth rarely move people to act. Environmental organizations that lead with human impact — not scientific data — are the ones that build the audiences they need.
Why Mission-Driven Organizations Need to Lose Their Acronyms
Insider jargon and acronyms feel efficient from the inside — but they create distance between your organization and the people you most need to reach. Here’s the case for plain language, built from the environmental movement.
3 Lessons From the Rebranding of National Equity Project
When Bay Area Coalition of Equitable Schools outgrew its name and its region, a full rebrand was the only honest move. Here’s what nonprofits can take from how National Equity Project found its footing.
What the Gap Logo Failure Teaches Us About Brand and Emotion
Gap pulled its new logo after one week. The backlash wasn’t about aesthetics — it was about the emotional relationship people have with brands. Here’s why that distinction matters for every organization.
What Makes a Nonprofit Tagline Actually Work?
A tagline should clarify your mission and hook people emotionally — in as few words as possible. Here are examples of nonprofit taglines that do exactly that, and the test your own tagline needs to pass.
How to Answer “So, what does your organization do?”
Most mission-driven organizations can launch into programs and statistics. Few can quickly convey why their work matters. The Minute Message Model™ changes that.
Introducing the Minute Message Model™
Most mission-driven organizations struggle to explain what they do in the time they actually have. The Minute Message Model™ gives you a structured, ready-to-use framework for every conversation length.
Should Your Nonprofit Shorten Its Name?
When NPR and the YMCA dropped their full names, it made headlines. But for most nonprofits, shortening to initials or an acronym creates a barrier — not a brand.