How Public Radio Uses Story to Make Complex Issues Land
Nonprofits routinely bury their best stories under data and jargon. Two public radio interviews show what it looks like to take a genuinely complex issue and make it impossible to ignore.
Does Your Nonprofit Brand Have Head and Heart?
A brand people like will hold up fine — until a stronger competitor comes along. A brand with both emotional resonance and rational clarity is the one donors keep choosing, no matter what.
10 Questions to Build a Nonprofit Audience Persona
A strong audience persona is more than demographics. These 10 questions help you map the motivations, habits, and values that make your messaging land.
Brand Plans vs. Strategic Plans: What Nonprofits Need to Know
A strategic plan tells you what to do. A brand plan shapes how the world sees you doing it. Most nonprofits need both — but not in the order they assume.
Why Foundations Can Break the Tagline Rules
For most nonprofits, a tagline must command action — not just describe work. Foundations are the exception, and there’s a strategic reason why. Here’s the case for a different standard.
Using Audience Personas for Better Nonprofit Communications
Demographics tell you who your audience is. Personas tell you why they act. Here’s how psychographic profiles help nonprofits craft messages that actually move people.
Does Rebranding Strike Fear Into Your Heart?
Rebranding stirs up real anxiety — board politics, staff time, existential questions about who you really are. Here’s what one client brought to the process that made it both successful and worthwhile.
Is Your Tagline the Same as Your Brand Promise?
A tagline and a brand promise often get used interchangeably — but they’re doing different jobs. Getting that distinction right changes how you write both.
How to Craft Your Nonprofit Belief Message
The hardest message to write is the first one — the sentence or two that introduces your organization to someone who’s never heard of you. Here’s how the Minute Message Model™ helps you get it right.