Does Your Board Have to Approve Your Brand?
The brand work is done. The team is excited. Then someone asks whether the board has to sign off — and suddenly the room shifts. Here’s how to think through board involvement before it derails your launch.
Is It Time to Plan? A Guide to Nonprofit Strategic Planning
Effective strategic planning isn’t about filling a template — it’s about focusing your organization’s leadership on the right questions at the right time. Here’s how our approach works, and how to know if you’re ready.
20 Techniques for Writing a Nonprofit Tagline That Works
A tagline is one of the shortest things your organization will ever write — and one of the hardest to get right. These 20 techniques help you craft a phrase that’s memorable, mission-honest, and built to last.
Your New Nonprofit Website Demands Attention After Launch
Launch isn’t the finish line — it’s the starting gun. Here’s what your nonprofit needs to do in the weeks and months after a website goes live to make sure the investment pays off.
Should Each of Your Programs Have Its Own Brand?
Many nonprofits have programs better known than the organization running them. Before you spin each one into its own brand, read why a strong umbrella brand almost always serves the mission better.
How to Be the Best Board Chair You Can Be
Board leadership is an honor — and a discipline. These six practices help nonprofit board chairs show up with the focus, preparation, and perspective that actually moves an organization forward.
Is Your Nonprofit Tagline Too Long — or Too Short?
Short isn’t automatically better. A tagline earns its place by being memorable and provocative — not by hitting a word count. Here’s how to assess whether yours is doing the job.
Why You’re Not Ready for New Key Messages
If your messaging feels stale, the instinct is to write new messages. But more often than not, the real gap is upstream — a brand strategy that hasn’t been set yet.
Broadcast Your Nonprofit Brand With Video
Video is one of the most effective ways to show what makes your nonprofit distinct — but only when brand strategy drives every decision. Here’s how to make video work for your brand, not just your feed.