Did You Miss Your Fundraising Goal? Start With Your Brand.
Missing a fundraising goal isn’t just a development problem — it’s often a brand problem. Here are two questions every nonprofit leader should ask before the next campaign begins.
How Often Does Your Audience Need to Hear Your Message?
Repeat, repeat, repeat — but how many times is enough? The concept of effective frequency explains why your most important messages need more runway than you think, and how to put that principle to work.
How Nonprofits Can Use Social Media Stories Effectively
Social media Stories are short-lived by design — but when used well, they cut through the noise in ways traditional posts don’t. Here’s what nonprofits need to know to make them work.
Why the Easy Choice Isn’t on Brand
After months of work and hard-won budget, the branding project reaches its moment of truth: will you approve something genuinely different, or retreat to the safe option? Here’s what’s actually at stake in that decision.
Will Paid Search Pay Off for Your Nonprofit?
The Google Ad Grant gives nonprofits up to $10,000 a month in free paid search — but only organizations that understand how to use the data will see results. Here’s what you need to know before you start.
Behind the Brand: California Symphony
California Symphony is changing what people expect from an orchestra. Here’s an inside look at their website redesign — and what any organization can learn from their willingness to reimagine themselves.
Behind the Brand: Canal Alliance’s New Visual Identity
A brand strategy, key messages, new visual identity, and website — here’s an inside look at how Mission Minded helped Canal Alliance clarify and amplify what they stand for.
What Your Nonprofit Annual Report Is Missing
Most annual reports follow the same formula — and most are missing the same critical element. Here’s what nonprofits need to add to make their report do more than document the year.
The Nonprofit Marketing Budget Mistake Most Organizations Make
Hiring a marketing director without a marketing budget isn’t a strategy — it’s a setup for failure. Here’s what nonprofit leaders need to understand before the first hire is made.