The Power of Visual Language in Nonprofit Communications
Data and statistics are easy to forget. Visual language — when it’s built from a clear brand strategy — isn’t. Here’s why your organization needs more than words to make your message stick.
Behind the Brand: San Francisco Village’s Membership Campaign
How do you reach people who’ve never thought of themselves as needing community — and convince them to join one? Mission Minded strategist Rosie Powers shares the thinking behind San Francisco Village’s membership campaign.
Seven Ways to Create Compelling Digital Content for Nonprofits
Publishing anything just to stay active isn’t a content strategy — it’s noise. Here’s how to curate your nonprofit’s digital content the way a good editor would, so every post earns its place.
Does Your Board Have to Approve Your Brand?
The brand work is done. The team is excited. Then someone asks whether the board has to sign off — and suddenly the room shifts. Here’s how to think through board involvement before it derails your launch.
Is It Time to Plan? A Guide to Nonprofit Strategic Planning
Effective strategic planning isn’t about filling a template — it’s about focusing your organization’s leadership on the right questions at the right time. Here’s how our approach works, and how to know if you’re ready.
20 Techniques for Writing a Nonprofit Tagline That Works
A tagline is one of the shortest things your organization will ever write — and one of the hardest to get right. These 20 techniques help you craft a phrase that’s memorable, mission-honest, and built to last.
Your New Nonprofit Website Demands Attention After Launch
Launch isn’t the finish line — it’s the starting gun. Here’s what your nonprofit needs to do in the weeks and months after a website goes live to make sure the investment pays off.
Should Each of Your Programs Have Its Own Brand?
Many nonprofits have programs better known than the organization running them. Before you spin each one into its own brand, read why a strong umbrella brand almost always serves the mission better.
How to Be the Best Board Chair You Can Be
Board leadership is an honor — and a discipline. These six practices help nonprofit board chairs show up with the focus, preparation, and perspective that actually moves an organization forward.