Launching Your Brand Digitally: 5 Tips for Nonprofit Success
A brand launch without a digital plan leaves your most reachable audiences behind. These five tips help nonprofits coordinate their digital rollout and reach new supporters from day one.
3 Reasons Brand Is Essential to a Successful Nonprofit Merger
When two nonprofits merge, the hardest work isn’t legal or financial — it’s building a brand the new entity can stand behind. Here’s why brand strategy belongs at the center of the merger process.
The Why and How of Your Next Nonprofit Strategic Plan
Strategic planning works when it focuses an organization’s intelligence on its most important choices — not when it produces a document that sits on a shelf. Here’s how to make yours do the former.
Web Accessibility Through the Lens of Your Brand
ADA compliance and WCAG standards aren’t just legal obligations — they’re a signal of who your organization is and who it’s for. Here’s how to approach web accessibility as a brand decision, not just a technical one.
8 Questions to Ask Before You Change Your Nonprofit’s Name
Even awkward or outdated names hold real brand equity. Before your organization commits to a name change, these eight questions help you make a clear-eyed case — for staying or going.
If Brands Were People, Would Anyone Want to Spend Time With Yours?
Most nonprofits spend their communications talking about themselves — programs, stats, history. The brands that attract more support are the ones that make the audience feel seen. Here’s the difference.
How to Blog for Your Nonprofit — and Why It Still Matters
Blog content isn’t a checkbox — it’s where your brand stays alive between campaigns. Here’s how to use it strategically so every post reinforces your mission and builds lasting audience trust.
Are Your Values Inclusive?
Your values are the most authentic part of your brand — and they need to be expressed, not just stated. Here’s how we rethought our own values language to reflect a deeper commitment to inclusion.
Don’t Redesign Your Nonprofit Website (Yet)
A dated design or clunky CMS isn’t the real problem — unclear messaging is. Before you invest in a website redesign, here’s what your nonprofit needs to have in place first.