Out-of-Office Emails That Are on Brand
Your out-of-office reply is a small but real brand touchpoint. Here’s how to use it to reinforce your organization’s values — especially during the holidays.
Don’t Let Your Message Get Lost in the Giving Day Frenzy
Giving Tuesday puts every nonprofit in the same inbox at the same time. Four on-brand communications practices that help your message cut through — before, during, and after the rush.
Transform Your Fundraising With Values-Driven Donor Personas
Demographic-only donor profiles flatten real people into giving capacity. Values-driven personas change that — and change who feels seen enough to give.
How to Build Excitement Around Your Nonprofit’s New Brand
A new brand doesn’t launch itself. Even the strongest strategy and visual identity needs a rollout that brings your community along — here are four principles for making that moment land.
Flip Your Donor Pyramid on Its Side for Deeper Engagement
The traditional donor ladder assumes a linear path from first-time giver to major donor. There’s a better model — one that builds deeper affinity instead of just moving people up a chart.
How Clear Brand Values Can Support Your Organization’s DEI Commitment
Making a serious DEI commitment is hard enough. Communicating it to audiences who may not yet share it is harder. Here’s how a clear brand gives you the language and the standing to do both.
How Your Nonprofit Brand Can Strengthen Your Hiring
A clear brand doesn’t just help you attract donors and supporters — it helps you attract the right candidates. Here are four ways to make sure your hiring process reflects your organization’s brand.
What Makes Your Nonprofit Distinct?
Every organization believes in its mission. Fewer can explain what makes their approach — and their organization — the one worth supporting. Here’s how to find and own that difference.
How to Develop Nonprofit Campaign Communications That Excite and Inspire Donors
Emotion, rationale, and urgency aren’t competing forces in a fundraising campaign — they work together. This webinar shows how to weave all three into communications that move new and longtime donors to act.