How to Engage Your Next Generation of Nonprofit Donors
Aging donor bases are shrinking, and younger donors aren’t automatically filling the gap. Here’s a connection strategy for nonprofits working to make their mission matter to the next generation.
How to Write Nonprofit Annual Report Stories That Drive Action
Generic impact stories — hero had a problem, we solved it — don’t move donors. Three approaches to annual report storytelling that invite your community in and make them want to stay.
Be Honest About Competition — It Might Make You a Better Collaborator
Nonprofits don’t like talking about competition. But ignoring it means missing the clarity that helps your organization stand out — and find the right partners to work alongside.
Inclusivity Is More Than a Best Practice
Inclusive communications matter — but applying inclusive practices without understanding why can backfire. Here’s what nonprofit and education communicators need to think about before defaulting to the checklist.
How to Write Active Organizational Values That Actually Inspire Action
Single-word values like “respect” and “innovation” sound right but rarely do much. Here’s how nonprofits, schools, and foundations turn their values into language that guides real decisions.
How to Integrate Your Nonprofit Brand and Strategic Plan
Brand strategy and strategic planning are often run as separate processes — but they’re most powerful when they reinforce each other. This guide walks through four phases to align them into a single, clear direction.
Why Your Brand Strategy and Strategic Plan Need to Work Together
When strategic planning and brand strategy happen in separate silos, both suffer. Here’s why linking them produces the cultural shift and organizational alignment that neither can achieve alone.
Are Your Nonprofit Messages Right for Right Now?
The external environment has shifted — and messaging that once worked may now feel out of step or even tone-deaf. Here’s how to audit what you’re saying and realign it with where your audiences actually are.
7 Best Writing Practices for Nonprofit Communications
Writing in your own voice instead of your organization’s, burying the why, and forgetting to define your terms — these habits quietly undercut your credibility. Here’s how to correct them.