Lukewarm, disengaged, uninspired. This is not how you want people to feel about your organization’s values. Many nonprofits, schools, and foundations use a set of single words to express their values. But while words like respect, transparency, and innovation may be ‘accurate,’ these singular words can lack individuality, impact, or definition. They can also unintentionally
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As you plan how you want your next year to go, put your values front and center. So many of us who work for value-driven organizations miss the opportunity to think deeply about our personal values and how those may or may not align with our daily reality. We try to separate our personal lives
With Thanksgiving and Winter Break around the corner, your out-of-office email is one simple yet powerful touch-point you can take advantage of to communicate your organization’s brand and values. When we think about where or how we can activate our brand, we often first look towards our formal communications, digital platforms, and fundraising events. But
For your brand to be successful, it must do more than just stand out — it needs to invite in. A strong brand strategy, fresh and relevant messaging, and a true-to-you visual identity are all key steps in drawing more people to your work. And when it’s time to delight your community with your new
We’re not the first to opine the traditional fundraising pyramid is dead, but our reason might surprise you. Jargon alert! “Fundraising pyramid/ladder” is fundraising speak for a way to categorize, engage, and move donors up to larger gifts one level or step at a time (see Traditional Fundraising Pyramid below). A common fundraising approach is
In my town, we have a coalition called Community Organizations Active in Disaster. It’s a group of nonprofit and government organizations that is incredibly helpful as we navigate earthquakes, wildfires and, sadly, shootings. It works because each agency knows what makes them different from the others, so when disaster strikes they each have a specific
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