If Brands Were People, Would You Want to Spend Time With Yours?
Like people, your organization’s brand is only interesting if you focus on something besides yourself. Yet many nonprofit organizations we meet suffer from Boring Date Syndrome. You know the type.…
Does Your Board Have to Approve Your Brand?
Branding — or rebranding — isn’t a quick or simple process. If you’ve contributed to the deep thinking, investigation, articulation, or collaboration involved in creating an honestly reflective and unique…