The 10 Stages of Changing Your Organization’s Name
Adopting a new name is hard work. It requires that you pursue the right strategy, AND it demands that you also prepare your staff, board, and stakeholders for the emotional…
If Brands Were People, Would You Want to Spend Time With Yours?
Like people, your organization’s brand is only interesting if you focus on something besides yourself. Yet many nonprofit organizations we meet suffer from Boring Date Syndrome. You know the type.…
