The 4 Stories Your Organization Should be Able to Tell
There’s no question that stories are essential to your organization’s success. Our brains are wired to be drawn to narrative. We are far more likely to remember and reshare an…
Will Your Merger Succeed? Consider This Factor
The year of COVID-19 has been a year of mergers. Some organizations have become stronger during this challenging year and sought to expand their impact by joining forces with a…
If Brands Were People, Would You Want to Spend Time With Yours?
Like people, your organization’s brand is only interesting if you focus on something besides yourself. Yet many nonprofit organizations we meet suffer from Boring Date Syndrome. You know the type.…
Does Your Board Have to Approve Your Brand?
Branding — or rebranding — isn’t a quick or simple process. If you’ve contributed to the deep thinking, investigation, articulation, or collaboration involved in creating an honestly reflective and unique…