Three Nonprofit Brands That Stand Out and What You Can Learn from Each
Brand is just another word for reputation and every organization has one by default, whether or not you manage it well or how your logo looks. Your brand lives in…
Why Training Your People To Be On Brand is One of the Smartest Things You Can Do
If the pandemic has taught us anything (and surely it has illuminated a lot), it’s to take stock of what’s really important. To strip away the excess and lean into…
The 10 Stages of Changing Your Organization’s Name
Adopting a new name is hard work. It requires that you pursue the right strategy, AND it demands that you also prepare your staff, board, and stakeholders for the emotional…
The 4 Stories Your Organization Should be Able to Tell
There’s no question that stories are essential to your organization’s success. Our brains are wired to be drawn to narrative. We are far more likely to remember and reshare an…